copywriting ✽ strategy ✽ brand voice
creative copywriting
Social media captions
Emails + newsletters
Web copy + landing pages
Product + category descriptions
Blog posts + editorials
content strategy
Social + email campaign development
Content refresh
Product positioning + storytelling
SEO + AIO
brand voice development
Brand identity + voice
Taglines, value statements, + founder stories
Multi-channel messaging
Website design
I help brands find and refine their distinct voice so they can reach their ideal audience. I take a holistic approach, collaborating with designers, marketing teams, and founders to define the brand through intentional messaging, whether that’s a quirky social media presence or an edgy landing page.
I’m not here to throw words on a page and email them to you. I’m here to help you curate or elevate a brand identity that you’re proud of, and support you through every season and evolution. It’s an art to develop a brand’s identity, and words are just the paintbrush.
Let’s find your brand’s voice.
editorial ✽ commerce ✽ reporting
editorial features
Fashion, home, beauty, + wellness features
Trend-spotting, predictions, + explainers
Personal essays + op-eds
Profiles, listicles, guides, + service pieces
Creative pitching + headlines
commerce content
Product testing, reviews, + roundups
PR + affiliate collaboration
Consumer trends
Performance analysis + optimization
reported articles
Expert sourcing + interviewing
In-depth research, fact-checking, + citations
Distinct pitches + story angles
Professional approach to controversial, sensitive topics
My editorial and journalistic writing is just as strong as my copywriting. I’m an expert at bolstering commerce channels, elevating style sections, and supporting editorial teams with polished pieces and fresh ideas.
I love to infuse my editorial writing with a conversational tone and relatable wit that connects with readers. But I can just as easily deliver objective and informative articles that educate and uncover.
I’m passionate about covering topics and news related to style, culture, travel, retail, and sustainability.
I give media outlets work that dares to be different.
testimonials
“Veronica is an extremely talented content strategist, writer and creator. I reached out to Veronica after reading one of her many exceptional articles and was lucky enough to recruit her to assist with the overhaul of our website and blog. She also brought our evergreen gift guide to life and was a valuable thought partner on critical brand-building projects. Not only is she smart and talented, but she is also a joy to work with. I highly recommend Veronica!”
-Meagan Downey, Shiki Wrap Founder
“I've had the honor of working with Veronica across multiple organizations over the years, and I can't speak highly enough of her talents. She's a remarkably versatile writer with an insatiable curiosity that allows her to tackle any topic with enthusiasm and skill.
Veronica is simply one of my favorite writers out there. Her quick wit and sense of humor always make it a bit more fun to flip open the laptop each day. But she's also one of those colleagues who keeps you humble and inspires you to stay on top of your game. She keeps you humble. I have no doubt that working with and learning from her has made me better at my craft. I would absolutely recommend getting Veronica on your team if you have the chance!”
-Chris Karl, Content Editor and Blog Specialist, Moneybox Media
“I had the pleasure of supervising Veronica’s dedicated work as a Writer Intern for The Borgen Project, a nonprofit organization that advocates for global poverty-fighting legislation.
Veronica was writing one well-researched, in-depth, thought-provoking article every week, that has been published on The Borgen Project Blog and Magazine. Veronica quickly proved to be an asset to our team and demonstrated continued excellence and the ability to produce comprehensive, high-quality work under minimum supervision.
I have come to know her as a reliable employee with a strong work ethic, excellent communication skills, and superb writing abilities. On a personal level, she is charismatic and well-spoken, two qualities that have served her well in her role. As a team member, Veronica responded well to feedback. She is a good communicator, hard-working, innovative, open-minded, mature, and was a pleasure to manage. I must say that Veronica’s ability to learn quickly will be an advantage to your place of work as it has been to our organization.
Veronica is a great addition to our team and has demonstrated an excellent ability to comfortably navigate both complexity and ambiguity, as well as the personal and intellectual qualities required for a challenging and demanding role, and I would not hesitate to give her my highest recommendations.”
-Tatiana Nadyseva, Progam Manager, The Borgen Project
“Veronica is a talented writer who makes any editor’s job a breeze. She produces amazingly polished content, gets things right the first time, and never fails to meet a deadline. Besides her highly professional attitude, Veronica is a versatile writer who can switch from B2B content to food and lifestyle articles without missing a beat.
I’ve worked with Veronica as both her editor and a fellow writer, and she’s impressed me in both capacities. Whether you need someone who can use a creative turn of phrase to seamlessly add SEO keywords to your copy or write a fun, engaging article about the latest fashion trends, Veronica has you covered. It would be my absolute pleasure to work with her again in any capacity.”
-Roxana Loomes, Copy Editor
“Veronica is every editor's dream writer: quick to turn around high-quality work, quick to make edits, and quick to ask questions. She always has creative ideas on how to make her work fun and engaging, and doesn't hesitate to try new things. I will forever be impressed by her ability to write amazing lifestyle articles, especially those about organization, home decor, and fashion - topics I did not find interesting until I read Veronica's work on them.
This is the second position in which I've worked with Veronica as her editor, and if I could work with her forever, I would. On rough days, I knew I could seek out one of Veronica's pieces to get a bit of a break since they would always be high quality and well-researched. She's truly an asset to any team she's on, and I know she will find success wherever she chooses to land.”
-Julia Fisher, Editor